This is the Jaguar CX17. It will have 2 and 3 litre engines, petrol and diesel, probably an electric hybrid in due course, will cost between £25k and £50k depending on specification and toys, and will be aimed at brand-conscious people who want to stay on tarmac but feel like they could drive anywhere.
Oh yes, and it’s a 4 wheel drive car.
Its parent company, Jaguar Land Rover, is no stranger to 4 wheel drive. It owns one of the oldest and arguably the most famous 4 wheel drive brand.
Land Rover already has, in descending order of wage level, Range Rover Sport, Evoque, Discovery and Freelander lifestyle-orientated off-roaders to suit the same market.
The Freelander becomes a Discovery Sport next year, and gains at least £10k on the price, so is the CX17 going to compete with other Land Rovers or will it replace the entry-level (yeah, right, it you’re a footballer or celeb maybe) Freelander and become the soft-roader of choice for the British Public?
Still, it’s not the first time Land Rover has been sold on to a company which has taken all the off-road technology and sold Solihull on…
And with Range Rovers set to be involved in driverless-car trials as quoted in Auto Express, will you even need to get a driving license?
This is the possibly-soon-to-be-released Land Rover DC100 Defender replacement. The people who designed the Defender and its antecedents could have also worked on bridges or railways, where as the JLR design group seems to have been drawn from people who could just as well have designed iPods, kettles or vacuum cleaners.
How is that a replacement for this Defender?
Or this one?
OR this one?
Will it only be millionaires who can afford a proper off-road Land Rover?
If you need any bling for your iRover, sorry, Lifestyle-orientated ‘Solely Urban Vehicle’ visit our shop at www.mcdonald4x4.co.uk where you will also be able to buy proper suspension and sump guards and winches and the like designed to get you into the mud then back out of the mud without ruining your Ugg boots.
This article was written entirely by Rupert Astbury. Honest.