Monthly Archives: December 2014

Where now for Land Rover?

McDonald 4x4 Jaguar CX17

Picture courtesy of Auto Express

This is the Jaguar CX17. It will have 2 and 3 litre engines, petrol and diesel, probably an electric hybrid in due course, will cost between £25k and £50k depending on specification and toys, and will be aimed at brand-conscious people who want to stay on tarmac but feel like they could drive anywhere.

 

Oh yes, and it’s a 4 wheel drive car.

 

Its parent company, Jaguar Land Rover, is no stranger to 4 wheel drive. It owns one of the oldest and arguably the most famous 4 wheel drive brand.

Land Rover already has, in descending order of  wage level, Range Rover Sport, Evoque, Discovery and Freelander lifestyle-orientated off-roaders to suit the same market.

The Freelander becomes a Discovery Sport next year, and gains at least £10k on the price, so is the CX17 going to compete with other Land Rovers or will it replace the entry-level (yeah, right, it you’re a footballer or celeb maybe) Freelander and become the soft-roader of choice for the British Public?

A Jag?

 

Still, it’s not the first time Land Rover has been sold on to a company which has taken all the off-road technology and sold Solihull on…

And with Range Rovers set to be involved in driverless-car trials as quoted in Auto Express, will you even need to get a driving license?

 

McDonald 4X4 LAnd Rover DC100

Picture courtesy of Carbody Design.com

This is the possibly-soon-to-be-released Land Rover DC100 Defender replacement. The people who designed the Defender and its antecedents could have also worked on bridges or railways, where as the JLR design group seems to have been drawn from people who could just as well have designed iPods, kettles or vacuum cleaners.

How is that a replacement for this Defender?

McDonald 4X4 Desert Defender

Desert Landrover. Picture courtesy of Overlandia.mx

 

Or this one?

McDonald 4X4 Desert Defender

Picture courtesy of Adrianstomcat.co.uk

OR this one?

 

McDonald 4X4 Land Rover Forrester

Land Rover Series 2A Forrester, picture courtesy of Dev.Grip Magazine.de

Will it only be millionaires who can afford a proper off-road Land Rover?

 

McDonald 4X4 Land Rover SVO

Land Rover SVO, pictures courtesy of Auto Express

 

If you need any bling for your iRover, sorry, Lifestyle-orientated ‘Solely Urban Vehicle’ visit our shop at www.mcdonald4x4.co.uk where you will also be able to buy proper suspension and sump guards and winches and the like designed to get you into the mud then back out of the mud without ruining your Ugg boots.

This article was written entirely by Rupert Astbury. Honest.