So you want to know about Land Rovers…
Designed in Wales based on the Willys Jeep, the undisputed heavy weight champion of the car world was first penned in 1947, built in 1948 and will be discontinued in 2015.
Through it’s various iterations, the Land Rover has given all-comers a run for their money in just about all sectors of the car market, even though it was conceived of as a commercial vehicle.
Perhaps the least-realised fact is that the LAnd Rover, its most popular image probably the Series 3 Long Wheel Base Station Wagon with family and dogs pouring out of it at the supermarket/cattle auction/ski resort, is actually not a car.
You can call it a comfortable tractor or a small lorry or a draughty van, but it wasn’t a car. So how did it become a firm favourite of the mud-less urbanite?
Images of Empire had been characterised by scenes reminiscent of Clive Of India, but a new wave of Brits were travelling further and doing more in the colonies.
To do this, they used the Land Rover, both as a tool itself and as an advert for British industry. The car industry was selected as one of the most likely sources of the foreign wealth we needed to reverse our wartime losses, as the reputation of British Engineering was still
at that time unsullied by the Austin Allegro linked to national pride and success.
From Oxford University to Virginia McKenna and Bill Travers, Pathe newsreels and the films of the day featured the Land Rover in all it’s variations, from savanna-crossing Series to cranes and fire tenders. Even Marilyn Monroe was pictured in a Landy.
Wouldn’t you want to, too? So you see, years before the Americans invented the phrase, the British had invented the SUV.
The Simply Unbeatable Vehicle.
We like welding cars, so much so that in exchange for pocket-sized pictures of HM the Queen we’ll even do some welding for you too.
So when we saw some other fine Shropshire Lads making the most of a British Car and some 4 wheel drive technology, we stopped what we were doing and tuned the Babbage machine to channel YouTube.
Ladies and Gentlemen, Project Binky (Kudos to anyone who spots the film reference on the white board)
This post was written by Rupert Astbury.